PAC COLLECTIVE CATALOGUE

The purpose of this project was to create a catalogue for a fictitious company. The first half of this project we were assigned in groups of three, we developed and refined an outdoor adventure company branding concept which included our name and logo, colour palette, typography, and brand guide. When it came to the catalogue portion of the project we were to design it on our own. The measures taken to complete this catalogue included creating a grid, producing an effective layout, choosing typography and images, and typesetting. The catalogue consists of 52 pages containing outdoor adventure products, adventure packages and ordering information. There are 3 adventure packages; Kyaking with Orcas/Whales and Camp,  Coastline Photography and Whale Watching, and Dogsledding and Ziplining.     

I chose to organize items in groups of three and six to provide a sense of balance and cleanliness. Some of the items are shown bigger for detail and to add dynamism throughout the catalogue. There are a many geometric elements that further the outdoor adventure theme since it is common to see geometric details in outdoor adventure brands.