Good Egg Grill

Good Egg Grill is a western-style breakfast truck that specializes in convenient breakfast and lunch options for people on-the-go.

The logo is a simple icon of the main ingredient in most of their dishes: good, wholesome eggs. The egg’s silhouette is created by the negative space in the surrounding rectangle, meant to visually represent the grill.

The core demographic for Good Egg Grill is young adults and families, so creating a logo that was exciting, playful, and modern — while paying homage to the classic breakfast diner aesthetic — was integral in shaping the brand's unique identity.