Beer Packaging

The objective of this project was to design three beer cans, a beer case, and create a brand identity for a fictitious brewing company called Hill and Son’s Brewing. This included thorough research of existing brands, flavours, types of beer, and successful package design. My goal was to develop a brand for a female target audience who is more conscious of their calorie intake. I wanted to implement a more natural, healthy alternative with plant-based ingredients. A beer that has a lighter taste, such as an ultra light lager. The three flavours I chose were Lavender, dandelion and hibiscus. I took a more abstract approach for these illustrations and simplified each plant. Keeping the overall can design clean with a plenty of whitespace. This gives the overall brand a feeling of lightness and a healthier alternative for the target audience.