Emotive Packaging 

The goal for this emotive packaging project was to create a design that triggers the feeling of desire from the consumer. To achieve this, a glow effect was added around the popsicle to attract the consumer’s eye to the main focal point. A dark background was used to contrast the bright green of the popsicle and mint leaves. A dark background allows the product to stand out more, making it appear more seductive and desirable. Shadows were casted on the leaves and the popsicle to add even more contrast and give the design more dimension. As a finishing touch, I added little droplets of condensation on the leaves and the popsicle to create an appetite appeal for the consumer.