Jam Packaging  

The objective of this project was to develop my own unique Jam brand identity and design two labels for two different flavours of jam. This included coming up with my own wordmark after thorough research on existing brands and successful package designs. The main target audience is geared towards children. Most Jam packaging is designed for an older target audience, excluding younger generations interests. I wanted to design a package that would engage my target audience by using vibrant colours to attract a younger audience's eye and playful type to make the deisgn seem entertaining. The fruit are also seen dancing around the brand name, following the flow of the jam to create dimension and visual interest.